Topic 2: Marketing in the news-Are you tired of folding your own laundry?
Being a college student can be rough-grocery shopping, cleaning your own place, and even doing your own laundry. When my mom visits me at my apartment, she takes one look in my room and her motherly pet peeve goes off the wall. "Kennedy Jane! Why are all those clothes in a pile? Are they clean? Or dirty? FOLD THEM!"
Don't get me wrong, I get where she is coming from. In a perfect world, my clothes would all be perfectly folded in a neat pile. Well, as it turns out, that "perfect world" may be closer than we thought.
I recently read an article, which broke down how I may be able to start solving this problem. Two companies which may offer a solution to my laundry crisis are Folimate, and Laundriod, which were recently displayed at the CES tech show in Las Vegas. Folimate, which is geared towards consumers with a price of $980, is set to start delivery to customers at the end of 2019. While that price may not sound like an astonishing good deal, compared to Laundriod which has a price tag of $16,000 it might not seem as bad in comparison.
The value proposition for both brands is not only new fancy technology, but also the fact that they are producing a product that is going to be the future of convenience. However, the challenge they will face is practicality. How likely is it that a family is going to purchase this technology for their home? Will they feel as if they need this product? On the side of hotels and factories, will this save the client enough money in labor costs, to permit a purchase as hefty as $16,000?
Pictured above, the Laundroid is a refrigerator sized appliance that is mostly geared towards the hotel and large factory clients.
Don't get me wrong, I get where she is coming from. In a perfect world, my clothes would all be perfectly folded in a neat pile. Well, as it turns out, that "perfect world" may be closer than we thought.
I recently read an article, which broke down how I may be able to start solving this problem. Two companies which may offer a solution to my laundry crisis are Folimate, and Laundriod, which were recently displayed at the CES tech show in Las Vegas. Folimate, which is geared towards consumers with a price of $980, is set to start delivery to customers at the end of 2019. While that price may not sound like an astonishing good deal, compared to Laundriod which has a price tag of $16,000 it might not seem as bad in comparison.
The value proposition for both brands is not only new fancy technology, but also the fact that they are producing a product that is going to be the future of convenience. However, the challenge they will face is practicality. How likely is it that a family is going to purchase this technology for their home? Will they feel as if they need this product? On the side of hotels and factories, will this save the client enough money in labor costs, to permit a purchase as hefty as $16,000?
Pictured above, the Folimate resembles more of a mini fridge size and shape, and is being marketed towards the main stream consumer.
From reading this article, and better understanding how these two very similar products, are going to have to be marketed to totally different groups of consumers. This author also points out that the chances of seeing these products in our homes are slim. Most likely we will have these machines folding our clothes somewhere along the production process in a warehouse somewhere- but a girl can dream right?!
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